INDUSTRY:
MOBILE APP
CLIENT:
Kago
YEAR:
2026
EXPERIENCE:
Founder
Kago
about.
An iOS app that helps consumers measure the environmental impact of the products they buy. By scanning a barcode, users get a simple score from 0 to 10 — making sustainable choices easier to understand and act on.
challenge.
The hardest part was market education. The product was simple to use, but the value proposition required users to adopt a new behavior and understand why it mattered. Combined with the difficulty of ASO in a niche B2C category, growth was significantly harder than anticipated.
result.
The app launched successfully and remains available for free. While adoption was limited by discoverability and market readiness, the project proved that complex environmental data could be translated into a simple, habit-forming product experience.
