INDUSTRY:
FOOD BLOG
CLIENT:
The Shift
YEAR:
2025
EXPERIENCE:
Co-founder & Growth Strategist
Simply Wafa
about.
A dessert-focused food blog built from scratch to grow through organic search and social media — combining technical execution with hands-on content strategy.
challenge.
The work required strong technical foundations alongside real learning in SEO, content structure, and short-form social media. Growing an audience from zero in a crowded niche meant iterating constantly on both content and distribution.
result.
Built the website end to end, established the SEO and content foundations for organic growth, and iterated on social media reels until the brand reached 6,000 followers organically.
testimonial.
Working together was both easy and impactful. He brought strong technical expertise, learned quickly beyond development, and kept improving the project across SEO and social media until we saw real organic growth.
Wafa
Founder
